Today I welcome Jessica Morgan of Carnsight Communications as we discuss how to utilise clever PR to reach the right audience for your commercial projects. Finding customers and garnering support or building a brand needs focus and concerted effort.
While marketing allows for more targeted approaches, PR offers a broader reach. It’s crucial not to be too narrow in targeting specific publications and to be proactive and reactive in PR efforts. We also delve into the key elements for a successful press release, such as providing relevant and current news, offering strong opinions and originality, and considering timing.
Jessica shares why Media engagement is important, even to the small developer and it is essential to emphasize the significance of clear positioning, diverse commentary, consistent communication, swift responses, and active involvement on social media. To begin a successful PR campaign, having a well-defined objective and understanding the target audience are crucial. Moreover, finding a distinctive angle, fostering relationships with journalists, and upholding a consistent brand image are key considerations.
We also explore the advantages of PR for small businesses, the relevance of press releases, and the significance of branding and a unique selling point.
Make sure you subscribe to be notified of our follow up conversation about how to write a good Press Release and how to pitch it to an editor.
Connect with Jessica:
https://www.linkedin.com/in/jess-morgan/
Twitter or X @cornwalljess
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